Thompson, Craig J. Locander, and Howard R. Tse, David K. Vargo, Stephen L. Wallendorf, Melanie and Eric J. Wallendorf, Melanie and Michael D. Ward, James C. Wells, William D. Daniel Miller, London: Routledge, — Witkowski, Terrence H. Wooten, David B. Rebecca H. These controversial experimental moments e.
As Sherry and Schouten discuss , , researchers working in this research tradition have a pronounced preoccupation with methodological issues of validity, voice, reflectivity, and representation. Owing to its epistemological grounding, CCT is infused by a spirit of critical self-reflection and paradigmatic reinvention and a corresponding antipathy toward the idea of settling into a comfortable, but intellectually stultifying orthodoxy.
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Article Navigation. Close mobile search navigation Article Navigation. Volume Article Contents Abstract. Arnould , Eric J. Oxford Academic. Cite Cite Eric J. Select Format Select format. Permissions Icon Permissions. Abstract This article provides a synthesizing overview of the past 20 yr. Open in new tab. Issue Section:. Download all slides. View Metrics. Email alerts Article activity alert. Advance article alerts.
New issue alert. Receive exclusive offers and updates from Oxford Academic. Citing articles via Web of Science Allen Arnould Arnould and Price Formation and structuration of a moral economy; age and gender role definition and enactment in consumer society.
Belk and Costa Consumer fantasy, the ritual impulse, and the reformulation of social roles via the enactment of consumer fantasies. Belk, Sherry, and Wallendorf ; Sherry Bonsu and Belk Celsi, Rose, and Leigh Coulter, Price, and Feick Deighton and Grayson Fournier Heisley and Levy ; Wallendorf and Arnould Cultural rituals; construction, maintenance, and negotiation of family relationships through consumption.
Hill ; Hill and Stamey Hirschman Holt The role of consumption practices in sustaining symbolic boundaries between social groups, as formed by complex intersections of sociological collectivities. Joy and Sherry Kates Kozinets Theorizing how consumers find Utopian meanings in the commercialized sphere of popular culture and explicating the ideological constitution of fandom. Mick and Buhl A theorization of how consumers interpret multiple meanings of advertisements depending on their life themes and projects.
Mick and DeMoss A theorization of nonrational consumer purchase decision and the role of their consumption in self-identity maintenance. A cultural theory of community in postmodern society and the role of brands in community formation.
O'Guinn and Belk The impact of consumer culture and consumerist ideologies on religious norms and experiences of the sacred. Consumers' active process in the coproduction of marketplace meanings and the role of commodified cultural myths in mediating marketplace relationships. Ritson and Elliott Schau and Gilly Schouten and McAlexander Sirsi, Reingen, and Ward ; Thompson and Troester A microcultural theorization of consumer belief and value systems and their diffusion through social networks.
Thompson Murray ; Thompson and Haytko Consumers active use marketplace ideologies via resistance interpretations that play off ideological contradictions and paradoxes, and the ideological mapping of their identity projects via brand meanings and fashion styles. Thompson and Tambyah An analysis of cosmopolitanism as a consumer ideology and its role in the shaping of consumer goals.
The nonsettler European colonies were not regarded as viable venues for these new markets, since centuries of exploitation and impoverishment meant that few people there were able to pay.
In the s, the target consumer market to be nourished lay at home in the industrialized world. There, especially in the United States, consumption continued to expand through the s, though truncated by the Great Depression of Electrification was crucial for the consumption of the new types of durable items, and the fraction of U. Motor car registration rose from eight million in to more than 28 million by The introduction of time payment arrangements facilitated the extension of such buying further and further down the economic ladder.
In Australia, too, the trend could be observed; there, however, the base was tiny, and even though car ownership multiplied nearly fivefold in the eight years to , few working-class households possessed cars or large appliances before This first wave of consumerism was short-lived.
Predicated on debt, it took place in an economy mired in speculation and risky borrowing. In both eras, borrowed money bought unprecedented quantities of material goods on time payment and these days credit cards. The s bonanza collapsed suddenly and catastrophically.
In , a similar unraveling began; its implications still remain unknown. In the case of the Great Depression of the s, a war economy followed, so it was almost 20 years before mass consumption resumed any role in economic life — or in the way the economy was conceived. Once World War II was over, consumer culture took off again throughout the developed world, partly fueled by the deprivation of the Great Depression and the rationing of the wartime years and incited with renewed zeal by corporate advertisers using debt facilities and the new medium of television.
The stage was set for the democratization of luxury on a scale hitherto unimagined. Vance Packard echoes both Bernays and the consumption economists of the s in his description of the role of the advertising men of the s:. They want to put some sizzle into their messages by stirring up our status consciousness. The game is to make them the necessities of all classes. This is done by dangling the products before non-upper-class people as status symbols of a higher class. By striving to buy the product—say, wall-to-wall carpeting on instalment—the consumer is made to feel he is upgrading himself socially.
In a little-known essay reflecting on the conservation implications of the conspicuously wasteful U. If it continues its geometric course, will it not one day have to be restrained? The term consumer cultures refers to a theory according to which modern human society is strongly subjected to consumerism and stresses the centrality of purchasing commodities and services and along with them power as a cultural practice that fosters social behaviors.
The history of consumer cultures can be traced back and linked to particular periods of discontinuity. The international historiography tends to identify three different periods in the history of consumerism in the last three centuries:.
Without rejecting the precision of the traditional periodization, the interest in the history and practice of consumption in the last decades by an increasing number of scholars has brought to light new interpretations of consumer cultures.
These new perspectives consider the phenomenon in the context of continuity throughout a longer duration. As such, McDonalds is effectively a metaphor for a world that makes us consume in particular ways.
Sassatelli, Roberta. Consumer culture: History, theory and politics. In one of the most comprehensive of the key textbooks on consumer culture, Sassatelli presents a rich interpretation of the diverse range of theoretical approaches to consumer culture.
One of the achievements of her contribution is to balance the needs of a range of disciplines, including sociology, history, geography, and economics. Slater, Don. Consumer culture and modernity.
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