What's the new BlackBerry going to cost? And perhaps biggest of all, is this going to be the BlackBerry that fans have longed for? In a conversation with Engadget, Franklin was eager to address some of these questions. And even when he declined to provide specifics, he laid out an ambitious — and in some ways surprising — vision for the BlackBerry of the near future.
The original plan, according to Franklin, was to build the "the most secure phone out there. Over time, however, the team's priorities came to include productivity, as evidenced by the number of times the word plastered on the OnwardMobility website. For now, the specifics are still shrouded in secrecy; Franklin wouldn't elaborate on the new BlackBerry's features apart from noting that the phone will pack "tons of unique experiences" and "security propositions.
While OnwardMobility is eager to push new hardware at business and government customers, Franklin has committed to building this new phone with normal consumers in mind. But here's the thing: OnwardMobility's definition of a phone consumers want to use seems totally different from TCL's, or any of BlackBerry's earlier licensing partners. Franklin describes the device the company plans to ship in the first half of as a consumer-first "global flagship" his words, not mine with a "world-class camera" and support for both sub-6 and mmWave 5G networks.
And then there's the keyboard. OnwardMobility confirmed in its press release that the new BlackBerry would indeed have a physical keyboard, but Franklin — a fan of the classic Bold — wouldn't elaborate much on the phone's design.
Of course, that might be because the design isn't set in stone. According to Franklin, the team is collaborating closely with its partner FIH Mobile and has strong opinions about the device it wants to make, but still craves feedback. With all that said, there is at least one aspect of BlackBerry production that Franklin seems especially adamant about.
Security remains the biggest priority for OnwardMobility, and a big part of fully securing a smartphone in is securing its supply chain. That's an exceptionally tough feat when you consider the lion's share of the world's hardware production happens within Chinese borders.
FIH Mobile, Onward's manufacturing partner, knows that all too well. While its parent company Foxconn is headquartered in Taiwan, most of its smartphone production happens across multiple factories in Shenzhen. Not so for the BlackBerry: Franklin insists that the company's forthcoming phone will be manufactured completely outside of mainland China. If that pans out, the likeliest candidates would be FIH's facilities in Vietnam or India; the company has been boosting production capacity there as trade friction between the US and China continues to build.
Producing a phone outside of China is one thing, but Franklin seems to be chasing an even more ambitious goal. For now, it's unclear if the team intends to use more components sourced from US companies, or if OnwardMobility plans to push FIH to manufacture these phones closer to home. Parent company Foxconn also owns a massive plant in Wisconsin , though it's largely geared toward manufacturing LCD panels and components for servers.
Perhaps the final plan involves a bit of both, or neither; all Franklin will say for now is to stay tuned. By far the best news of for me. I only left when all the apps makers started to pull out. A good phone experience should be complemented by an amazing keyboard, not limited by it. Lara Mingay, founder of LM Communications, had never owned an iPhone as her personal phone until February of this year. There was something else, though. The Facebook app basically hates it, too.
And it makes me feel connected without ever feeling bombarded. Outside of vintage games consoles, only a handful of other tech products - such as smartwatch maker Pebble - seem to encourage the same level of devotion.
What does a comeback success look like now? Still, a new BlackBerry - if it hits a rather narrow sweet spot - could make tens of thousands of people, at the very least, pretty damn happy. She used BlackBerry phones for her personal and work devices for about five years straight from onwards - owning a Curve then two Bolds and a Leap Pretending that having the entire second screen dedicated to a virtual keyboard will make for a more accurate typing experience seems silly to me.
Yep, all of this was typed on my KEY2.
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